Pret A Manger is a brand that provides fresh, sustainable, and high-quality food options for health-conscious individuals. The "Freshness You Can Taste" integrated marketing campaign leverages trends in health, fitness, and sustainability to build awareness and drive consumer behavior. Using traditional and digital media, the campaign highlights Pret A Manger's commitment to ethical sourcing and high-quality ingredients while delivering a cohesive message that resonates with health-conscious consumers.

Roles: Campaign Concept Development, Messaging Strategy, Print Ad Design, Digital Media Content Creation, and Brand Positioning Strategy.