Brainstormed and created content for the Uncommon Goods Pop-Up at Grand Central Station.

Created and managed social media content for Facebook, TikTok, and Instagram, designing Valentine’s Day posts to boost brand awareness and engagement.

The integrated marketing campaign for Headspace is to bring brand awareness and reshape the perception of mental health within the Hispanic/Latinx/Latino community while promoting Headspace services.

The integrated marketing campaign for Pret a Manger aims to position the brand as the top choice for health-conscious individuals seeking fresh and sustainable food options.

Inspired by the early 2000s, ‘90s, and ‘80s movies, the advertising campaign aims to ignite a desire within the millennial and Gen Z to embrace the classic yellow cab experience in NYC.

Drawing on the vibrant Hispanic/Latino/Latinx culture aesthetic, the campaign celebrates the rich flavors of traditional Ecuadorian cuisine elevated by Tajin. I aimed to captivate young Ecuadorians aged 16-28 by showcasing how Tajin can enhance the taste experience of their favorite traditional foods and snacks.

In this project, I aimed to capture the attention of the Gen Z demographic, aged 13-21, by leveraging the cultural phenomenon of Squid Games.